Building stronger brands through outstanding advertising campaignsThe Advertising team specialises in understanding how people absorb and respond to advertising, which is why world-leading brands rely on us for advice on how best to capture the popular imagination with new advertising ideas. By analysing data from the people that matter - the kids in the street, the families at home, the execs in their offices – we help our clients find the spark that ignites the next great campaign.
Find out more about the Advertising Team
Specialists in Customer and Employee ResearchThe Loyalty team helps clients to better understand their relationships with their customers and employees. Who are they? Are they happy? How do they behave? What will they do next? This requires a range of skills, and people in the Loyalty team often specialise in particular sectors (technology, transport, leisure and financial services), and techniques (such as analytics, modelling and qualitative approaches). What's most important is an interest in getting right to the heart of how companies operate, and addressing the key issues facing some of the world's biggest businesses.
Find out more about the Loyalty Team
Helping clients build stronger relationships with the people who matter to themThe Reputation Centre team is focused on helping its clients to build their reputation capital. This involves understanding the perceptions of a range of corporate audiences including government, the media, NGO's (non governmental organisations) and investors. The insights we deliver will often form the basis upon which our clients will renew and realign their corporate communications strategy.
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Understanding how, when and why people choose the media they consumeUsing our in-depth understanding of today's fast-paced media world, we work with media owners, technology companies and advertisers to help them get a better understanding of their audience, measurement and profiling. By addressing everything from editorial and programming, to advertising, audience profiling and market positioning, we can help you gain a greater understanding and transform problems into opportunities.
Find out more about the MediaCT Team
MarketingA scarily low percentage of newly launched products survive their first year in market. Brands have become global, speed to market is crucial, great growth opportunities exist in the emerging markets. This is the world of Marketing.
Our Marketing team works with blue chip global clients on a wide range of areas from how best to position the client's brand, to how to obtain the best functional differentiation. As part of the team, you'll learn how to choose the best idea, how to launch a new product and how to measure the performance and potential of a brand, product, or company.
The Marketing team is broad and diverse and we focus our capabilities on a number of key sectors including: consumer packaged goods, durables, business to business and services, pharmaceutical and biotech.
In addition to this, we have also offer many different approaches to conducting research including a dedicated qualitative team and Global Omnibus Service.
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Social Research Institute
The largest social research team in the UKFor over 30 years we have worked closely with government departments and a wide range of public services. Using our unparalleled social research expertise, we advise policy makers on what works in terms of service delivery, providing robust data on people's attitudes and evidence which helps turn policy into reality.
As part of the Social Research Institute (SRI), you will:
- Work on research projects that seek to understand people's everyday lives in Britain: their priorities, expectations and views of a wide range of different institutions, public services and government policies
- Gain experience on a wide range of issues and sectors from education and health, to crime, regeneration and the environment, providing you with a basis for understanding policy formulation and service delivery across a range of public services
- Have the opportunity to interact with different and interesting people right across government and the public sector, working with some of the most experienced social researchers in Britain in a stimulating and lively environment
To get a feel for the variety of our work see some of the key reports we have produced over recent years.
Find out more about our Social Research Institute
The central hub of Ipsos MORIOperations is a dynamic and fast-paced team. Once a project is commissioned, we manage the scheduling, sampling, data collection and processing. To put it simply, we provide the researchers with the information they need to give insight and recommendations to clients.
We are recognised as one of the best Operations teams in the research industry. Each year we conduct hundreds of thousands of interviews in person, by telephone, online and by post - more than any other UK agency. Not only that, we have also achieved a number of quality standards firsts, both in terms of market research as well as data security.